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Online social media advertising that attracts like nectar
Here is an incite into the plethora of social media available to drive your advertising strategy
Brands are engaging all forms of communications, sharing content and driving conversation. Technology is quickly responding with a variety of solutions – from ‘listening’ to ‘integrating with back-end systems’. And consumers are finding themselves in the middle of the ‘brand conversation’, feeling empowered, in control, and excited about new possibilities.
read moreNew advances in technology are allowing brands to be more analytical, arming marketers and executives with more data, and most importantly, more insight. Brands are becoming more and more generous in a quest to attract and to convert. Bloggers are talking about may products from iPhones and laptops to deodorant sticks, and cosmetic kits – only to turn around and to promote more products which they like. The buzz is on! Product marketers are creating new communities, in hopes to streamline product marketing cycles and to compete faster and better. ‘Competitive Advantage’ takes on a new form, as millions of user votes are being cast for functions and features not yet available to general public. All of this can only lead to one thing – a more social, more transparent, interactive, and more vibrant consumer oriented environment, with control clearly shifting to influencers, communities of users, and consumers at large.
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
B2C social media
Social media is fast becoming a standard element in the marketing mix of major consumer brands. Never before has such a creative landscape existed for people and the brands they love to interact, share stories and build relationships.
With social media marketing spends predicted to grow this is an area of the marketing mix that all marketing strategist and tacticians should be considering. Not all companies are sold, with many taking a “wait and see” approach as they believe the landscape to be risky and unproven. This may prove especially damaging in the B2C space. When consumers pledge allegiance to favorite brands, they may stick with those brands indefinitely and outright ignore competitors.
The following are 7 reasons engaging in social media marketing is a no-brainer for any passionate B2C brand:
1. Take your communications directly to consumer While traditional media is shrinking and digital media continues to experience growth.
2. Avoid a negative groundswell by being active in social media and having your finger on the pulse of what the world is saying about your brand, you may be able to hedge negativity before it spirals out of control.
3. Own your presence in popular platforms your brand may not be active in platform-specific networks such as Facebook or Twitter at the corporate level, but make no mistake that your biggest fans are already doing this on your behalf.
read more4. Truly understand your demographic Social media presents the ultimate focus group because you can naturally observe how people behave and interact – specifically the demographic you’re interested in reaching. But it goes beyond merely watching.
5. Social media / SEO intersection As Online Marketing Blog readers are well aware, there is a clear intersection of search and social media.
6. Real-time market research Once you’re active in social media and begin to attract a following for your brand, your opportunities for engagement and to gain actionable data from your audience will become limited only by your creativity.
7. It’s nearly 2010 – consumers expect it Last but not least, our world is quickly moving to a society where digital media is the dominant player.
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
