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Online social media marketing & advertising that attracts like nectar
The Best Marketing Advise and Campaigns in Leicester
A lot of people asking where social media marketing fits into the classic “4 Ps of the marketing” model. The traditional 4 Ps of marketing encompass Product, Price, Place and Promotion. social media marketing sits in the promotion aspect, especially the word of mouth part of it. Most importantly the word-of-mouth component enables customer participation and drives the relationship aspect of your marketing strategy.
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
social media marketing
Paint a picture in the clients' eyes
Online advertising needs to be persuasive enough to make people want to buy the brand!
Panther’s marketing professionals start the project with careful strategic communications planning, where we look at the message, psychology, country culture, best campaign focus, advertising hooks and ad placements relative to your target audience and overall marketing and campaign objectives.
Our project managers will choose the correct creative resource for your requirements and start the creative treatment stage. Your advertising message will be carefully balanced so the communication is clear, not forgetting a strong call to action.
The concepts will be developed and taken across a series of traditional banners, skyscrapers and MPUs, as well as additional formats and rich media features, as required.
read moreAll tracking code is installed so that every user interaction can be monitored in order to measure campaign success. We provide full analysis of our ad campaigns to prove our worth. If you are wondering whether you should engage with your users through social media or social marketing, here are the first few steps you should follow.
Listen
Consider where your customers are both online/offline?: Blogs, Social media tools (e.g. LinkedIn Answers), Discussion Forums, Twitter, etc…/Events Monitor these conversations using socials media monitoring techniques Use a central tool to track the different conversations happening around your company or market. Most online conversations are RSS enabled, barring a few Yahoo! groups that don’t support RSS. Use a RSS reader (e.g. Google Reader) to gather all these conversations into a store that can be analysed. Create a folder that you check on a daily basis.
Awareness
Develop a way to calculate brand perception within these conversations – consider the following - News & Blogs (Google search, Google Blog search, technorati search) - Keyword mentions & incoming links - Corporate Blog (Unique users, hits, trackbacks, comments) - Brand Scoring system (similar to brand attitude survey)
Measure
Any social media presence of your brand can be calculated by simple methods ROI of corporate blogging (Resource: Charlene Li’s new ROI of corporate blogging study)
Participate
Create a social media marketing strategy (SMS) that links into your marketing strategy. The SMS should be developed around how you wish to participate Here are a few options: -
Be where the users are
Facilitate easier means of communication with them
Create brand evangelists
Be a source of information on the company
Respond swiftly and honestly - Start publishing content
Stir internal company conversations
Improve product and user experience
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
