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What is your social media marketing strategy?
It has to add value - here is a 10-step social media strategy checklist.
What are we trying to achieve?
Why social media?
What is the best social media to help us best acomplish our goals?
We must be prepared to loosen our grip on our brand, just a little bit.
How can we encourage people to join in and participate?
Who is going to manage and maintain our social media?
Have we the resources to maintain our social media, or will this be a short term campaign?
How does social media integrate into our overall marketing mix and communications strategy?
How do we measure our social media achievements?
Will we have to sacrifice something else to allow resources for social media?
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
social media Strategy
Adding value with every interaction is key!
Our social media marketing service will promote your brands within influential sites. People search online forums to find answers to their problems as well as participate in discussions.
We will work with you to develop your social media strategy and work as brand ambassadors for you
Why is it that everyone seems to be shifting ad budgets to hop on the social media bandwagon? If you are not asking this question you are asking for disaster. If you can't answer the question with a comprehensive, strategic answer, you may be wasting your money on your marketing at the moment.
Go beyond copy and blogs and linking and all the hype. Have you actually got a social media strategy behind your social media push. I feel sure, plenty of people are making vague noises about viral video or being on Facebook or tweeting, but when I've pressed them for why they want those things, few can outline their strategy.
it's tough to read any of the industry press these days without getting the feeling that everyone's doing social media better than you are. Ad spending on social media sites keeps going up, the buzz is deafening, and just about every company you encounter asks you to follow them on Twitter, read their blog, or become their friend on Facebook. And like any new thing, it's got the sheen of new on it that's hard to resist. But before you spend money on building a social media presence, take a step back. After all, if you're spending money there, you're not spending it somewhere else. If you don't spend money with a strategy, you're throwing it away. Here is a 10-step social media strategy checklist.
read moreWhat are we trying to achieve?
Before setting off on the path of developing your social media strategy you need to have an understanding of what you can and wish to achieve, whether you are looking for more sales, leads, customers or awareness.
Why social media?
Determine who to target with your social media and why. Make your targets niche for greater effect and join in the groups discussing issues relevant to your business and clientele.
What is the best social media to help us best accomplish our goals?
There is a huge variety of social media available, review what your targets are using and why and try to choose a cross section of different social media to generate the greatest chatter. Consider using blogs, networking sites, real-time updates, review sites....etc.
We must be prepared to loosen our grip on our brand, just a little bit.
Don't forget to be social! Participate in conversations and interact with your followers and groups relevant to your customers and contacts.
How can we encourage people to join in and participate?
Encourage your users and contacts to participate, comment on things you like, proliferate posts you approve of and encourage others to proliferate your posts. It is in following that you may become followed, by commenting people are more likely to take an interest in what you say and become aware of your offering.
Who is going to manage and maintain our social media?
You will have to do some work! Social media does not maintain itself. When you are ready to commit to social media ensure you make the time or nominate a team of people to make regular posts, manage and encourage others to keep talking and participating and responding.
Have we the resources to maintain our social media, or will this be a short term campaign?
Make sure you have the budget for your social media campaign. This may be time rather than money but if you begin a campaign or a long term social media don't allow it to fall by the wayside.
How does social media integrate into our overall marketing mix and communications strategy?
All marketing needs to be integrated, whether this be online, offline, social media or direct mail your marketing channels must support and interate with one another.
How do we measure our social media achievements?
Decide what your measure of success will be, this could be followers, views, comments or subscribers.
Will we have to sacrifice something else to allow resources for social media?
Unless you have unlimited resources, the chances are you will not be able to write open cheques for social media. Just as well social media can be more cost effective than other more traditional marketing. Consider a mix of social media and traditional marketing methods to work together with the best budget you can afford.
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
